Noida, 28 th February, 2022: In the midst of the much-anticipated assembly elections in
Punjab & UP, ABP Network, is set to unleash an intriguing anthem called “Ab Chalegi Finger
Key,” in partnership with its sponsor Ozone Locks. The aim behind the anthem’s launch is to
remind people that by pressing a button on a voting machine and by casting a vote, they can
make a meaningful impact.

The anthem is penned by International Indian Film Academy Award winner for best lyrics,
Mr. Manoj Muntashir, sung by India Idol finalist Ashish Kulkarni, directed by the famous
duo Anshith & Kallol and produced by Manoj Muntashir Entertainment. ABP Network
wishes to emphasise through this song that it is a common misconception that powerful
people always get their way. The ultimate weapon, however, is a common man’s finger. It is
through the use of the finger that a common man can have a say in how his government
makes decisions. As a responsible news organisation, we recognise the power that resides in
the hands and fingers of ordinary people, and we wish to reiterate the same.
The Anthem is called “Ab Chalegi Finger Key,” which is the slogan of the anthem’s sponsor,
Ozone Locks. The development and airing of this anthem is supported by Ozone Locks. The
anthem will also emphasise that, just as a finger can help safeguard a democracy. When it
comes to voting, a single finger has the power to lock or unlock your wealth and fate.
Commenting on the launch of the anthem, Abhishek Aggarwal, President- Strategic
Operations, Ozone Overseas, said: “‘Ab chalegi finger key’ is not just a brand tagline, but a
philosophy which highlights the power given to us by the constitution to restore faith in
democracy in every election. Our association with ABP Network was to showcase that when
we use a finger to exercise our right & protect democracy, the same finger has the power to
protect our homes, too. This brilliant connection between the fingerprint locks & safes and
electronic voting gave birth to the idea of ‘Ab Chalegi finger key’ campaign.
In continuation with our association with ABP Network, we are proud to partner with
renowned poet & lyricist Manoj Muntashir, to evoke the emotion and bring in the sense of
responsibility of protecting democracy through an anthem.”

Ayush Kumar Jaiswal

Ayush Kumar Jaiswal,

Founder & Editor

brings over a decade of expertise in ethics to mediajob.in. With a passion for integrity and a commitment to fostering ethical practices, Ayush shapes discourse and thought in the media industry.

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