On the occasion ofIndia’s biggest andthe most celebrated sports festival, ABP Newshas launched a special programming initiative ‘Wah Cricket’for the hard-core cricket fans of the country.
Afterseveral months of postponement of sporting events worldwide, the upcoming 20-20 League will be bringing an ounce of refreshment, positivity, and normalcyduring this time. Not just that, after M.S.Dhoni announced his retirement from international cricket, fans all across the world have been awaiting his appearance.To further augment this excitement and optimism amongst the masses, ABP News has brought a power-packed line up of shows, which will be telecast on an everyday basis.
‘Wah Cricket’will be a 30-minute daily evening show, providing the viewers with all the latest updates on the 20-20 tournament. The show will give the audience a 360-degree analysis, throughan Expert Panel Discussion featuring a mix of Indian cricketing legends such as Kapil Dev and current female cricketers such as NehaTanwar and LatikaKumari. Tofurther increase the enjoyment quotient for the viewers, the program will also comprise of a Fantasy Cricket Segment, featuring predictions on players and team selections in variousfantasy leagues. This segment will be hosted collectively by a famous female cricketer, a female anchor, and a data analyst.Another interesting segment, with a fun & satirical touch called ‘Commentary Box’, will showcase Interactive Match Reportspresented by animated characters and mascots, representing different cities/teams.
Apart from these programming initiatives, there will also be a special 5-minute segment on ABP News’ acclaimed Morning Show, ‘Namaste Bharat’featuringupdates from the previous day’s matches and discussions on the upcoming matches, so viewers can catch quick bytes as they begin their day.
Speaking on theinitiative,Mr. Avinash Pandey, CEO, ABP Networksaid,“In India, the 20-20 league is not just a sport, it is an emotion. The pan-India festival is celebrated across all states with a common sentiment of happiness and excitement. Given the current scenario, the tournament willreignite the long lost energy among sports fans worldwide. Keeping this in mind, we are launching ‘Wah Cricket’to provide all significant updates of the 20-20 league toour viewers and make the entire experience of the sporting festival, a memorable one.”
press release
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