Job Title: Social Media Content Writer
Organization: MyGov
Published Date: 24th March 2025
Application Last Date: 3rd April, 2025
Position Overview:
MyGov, the citizen engagement platform of the Government of India, is seeking an experienced Social Media Content Writer to manage content across various social media channels. MyGov operates under the Ministry of Electronics & Information Technology and plays a key role in citizen engagement and communication. This role requires a strong background in content creation, copywriting, and digital marketing strategies.
Key Responsibilities:
Develop and execute creative social media campaigns and content strategies.
Manage the entire content lifecycle: from ideation to publication (including images, videos, and written content).
Prepare social media campaign calendar plans and adapt to changing priorities.
Create engaging, well-researched content for tweets, infographics, and short-form videos across all social media platforms.
Ensure high engagement through creative, audience-focused writing.
Analyze social media metrics and trends, providing reports on content performance.
Stay up to date with social media trends, advertising techniques, and platform changes.
Use SEO best practices and apply analytics tools to optimize content.
Implement techniques for boosting audience interaction and engagement.
Collaborate with various teams, including the CEO, to ideate content that aligns with the organization’s mission and goals.
Ensure all content adheres to high standards for fact-checking and grammatical accuracy.
Qualifications:
A graduate or diploma holder from a recognized university in India or abroad.
3-4 years of relevant experience in copywriting, copyediting, and social media management.
Proven experience managing digital campaigns on a national and international scale.
Experience in the social sector, government, or policy think tanks is preferred.
Strong video content creation skills (writing scripts for Instagram Reels is a must).
Familiarity with SEO, keyword research, and social media analytics tools.
Additional Preferences:
Expertise in international affairs or related domains.
Ability to work within tight deadlines and adjust to changing priorities.
Strong communication and organizational skills.
A creative mindset with a keen eye for trends in social media and engagement.
Contract Details:
Probation Period: 3 months (duration can be extended or reduced based on performance).
After successful completion of the probation period, candidates may be offered a regular contract.
To Apply: .Click here to apply
Ayush Kumar Jaiswal,
Founder & Editor
brings over a decade of expertise in ethics to mediajob.in. With a passion for integrity and a commitment to fostering ethical practices, Ayush shapes discourse and thought in the media industry.
businessstories.in | showstimes.com | pmdhandhaanyakrishi.com |makingindiaai-first.com