ABP Desam celebrates its first anniversary
Telangana and Andhra Pradesh’s fastest growing digital news channel, ABP Desam, celebrated its first-year anniversary on 6th August 2022 at Taj Krishna, Banjara Hills. ABP Desam made a grand entry into the Telugu news publishing market with considerable fanfare, garnering more than 100 million views on its YouTube channel and 250 million pageviews on its website. ABP Desam is one of the top 6 websites according to ComScore after scaling up to 10 million MAUs in just a year. Additionally, ABP Desam has amassed over 2 lac+ YouTube subscribers and is rapidly gaining followers on Facebook, Instagram, and Twitter.
Established on July 29th 2021, ABP Desam aims at bringing unbiased and high-quality reporting of news from India and across the world in Telugu language. It demonstrates a strong dedication of providing pertinent, interesting, and unbiased regional programming that meets the audience’s need.
ABP Desam is known for supporting the news stories with numerous pictures and on-the-ground reports from a horde of reporters from around the two states. It also has a special focus on exclusive and human-interest stories that impact the readers directly.
Within just one year of its inception, ABP Desam hit the ground running with some extraordinary achievements. It is the #1 publisher for female audiences in 25-34 age group and is among the top 6 websites in the Telugu news and information publishing space. ABP Desam is also the youngest domain in the league and ranks at #3 among Telugu publishers for the 25-34 age group (Male & Female combined) [As per the latest Comscore MMX Report].
Going forward, ABP Desam is determined and on pace to dominate the Telugu news publishing industry. The goal is to maintain the top spot on ComScore’s leaderboard. Additionally, multimedia news items are being integrated to increase user engagement for the market’s rapidly changing consumer requirements.